The official launch of MATTA Fair Johor April 2026 was held on 10 April 2026 at the Austin International Convention Centre (AICC). The event marked the opening of the MATTA Fair tourism exhibition in Johor, bringing together a wide range of local and international tourism industry players under one roof.

The ceremony was officiated by Jeffri bin Munir, Chief Operating Officer of Majestic Johor Tourism Sdn. Bhd.. Also in attendance were Dr. Fazil Khan bin Abdul Kadir, Vice President of Air Transport for Malaysian Association of Tour and Travel Agents; Puan Nurazlin binti Abu Talib, Director of Ministry of Tourism, Arts and Culture Malaysia Johor; and Kathryn Lee, Chairman of MATTA Johor Chapter, alongside distinguished guests and tourism industry representatives.

As a gesture of appreciation, a token presentation session was held for the honoured guests, followed by a group photo session with invited guests and exhibitors.

The programme continued with a tour of the exhibition hall, allowing guests to explore the diverse range of tourism products and offerings showcased at the fair.