JB Town Festival 2026 took place on 31 January 2026, featuring a vibrant lineup of activities that highlighted the heritage, culture, and tourism appeal of Johor Bahru. The programme began in the morning with the Johor Bahru Heritage Walk, led by Jimmy Leong, Chairman of the Johor Tourist Guides Association, offering participants an immersive journey through the city’s historical landmarks.

The event continued with a walkabout session attended by YB Dato’ Haji Hafiz bin Haji Ahmad, Mayor of Majlis Bandaraya Johor Bahru; Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor; Nor Syazlan bin Abd Razak, Director of Yayasan Warisan Johor; and YB Dato’ Mizan Yahya, Chief Executive Officer of Yayasan JCorp.

A wide range of activities, sales booths, and cultural performances were also held, adding vibrancy to the festival while creating a meaningful and memorable experience for visitors.